Brewery la Virgule
Project type: Beer label
Mission : Print design
Visual Identity Creation: Spring-Summer Edition – Brasserie La Virgule
To support the launch of Brasserie La Virgule’s new Raspberry-Blackcurrant Gose, the challenge was to design a label that captures the essence of a summer beer: a perfect balance between liveliness and indulgence. The brief called for a fresh, tangy visual universe, evoking the product’s sparkle and fruity profile.
The creative approach
The creative approach is based on a strong intention of dynamism and clarity:
Chromatic energy: The choice of a sun-yellow background provides immediate brightness, creating a striking contrast with the deep fruit tones.
Movement and texture: The use of bold lines of force and graphic elements shaped like waves and bubbles gives the label rhythm. This visual play evokes both the effervescence of the beer and the fluidity of the warm seasons.
Organic composition: At the heart of this graphic structure, raspberry and blackcurrant illustrations serve as natural anchor points, recalling the authentic flavors and the freshness of the ingredients.
The Result
The result is a label with a strong identity, standing out on the shelf with its modern, punchy look. It goes beyond providing information; it invites a sensory experience, visually translating the refreshing and delightfully tangy character of this limited edition.