Fasciatherapy Visual Identity
Project Type: Visual Identity
Mission: Logo & Brand Guidelines
isual identity design and custom branding for a facial therapy specialist.
The objective: to transform a creative vision, starting from an initial sketch, into a strong and structured brand identity, ensuring absolute visual consistency across all touchpoints (business cards, website, flyers).
The Creative Process
The project focused on bringing her drawing to life by refining every line to achieve balance and professionalism. The artistic direction draws inspiration from the delicacy of the treatment and the connection with the living:
Logo Design: A careful adaptation of the initial sketch to create fluid and harmonious curves, reflecting the precision of the therapeutic touch.
Graphic Universe: An aesthetic centered on botanical elements and fine waves, symbolizing continuous movement and regeneration.
Color Palette: A selection of natural and organic tones to anchor the brand in an authentic and pure wellness universe.
The Result: A timeless visual identity that showcases the practitioner’s expertise, enhancing brand recognition through clear brand guidelines and a soothing aesthetic.