Creation of the website and visual identity for Van Studio, a fictitious showcase site aimed at van converters, designed to highlight their expertise and inspire trust with clients.

Objective: Build a clear and engaging site that reflects the artisanal and adventurous world of van conversion, while making it easy to showcase projects, services, and pricing through a smooth, intuitive user experience.

The design uses a dynamic color palette: emerald green, mustard yellow, and anthracite gray, symbolizing nature, creativity, and the sturdiness of converted vans. The site combines contrasting typography—a very bold font for headings and a readable serif for body text—spacious layouts, and immersive visuals to fully immerse the user in the vanlife universe.

The logo, simple and modern, draws inspiration from the road and travel, while remaining adaptable to the visual identity of any van converter. It perfectly embodies the artisanal, free, and authentic spirit of Van Studio.